How to Choose a Real Estate CRM in India

Key takeaways

• Indian real-estate leads vanish between MagicBricks, 99acres, WhatsApp and random calls, making it hard to track who is hot and who has gone cold.
• Most generic CRMs do not understand project-wise workflows or mobile-first field teams.
• Integration with portals and a strong mobile app matter more than a long feature list.

The checklist

1. Portal integrations — does it pull leads automatically from the portals you actually buy from?
2. Mobile app with call detection — your team works from the site, not a desk.
3. Project and inventory structure — towers, units, availability, blocked and booked.
4. Attendance and field tracking — know who visited which site today.
5. Reports that a promoter reads — leads, site visits, bookings, source ROI.
6. Onboarding and support — a CRM nobody is trained on is an expensive spreadsheet.

Questions to ask in the demo

How long does it take to add a new project? Can I reassign 200 leads in one action? What happens when two portals send the same buyer? Can I see a rep's call recordings against the lead?

Ladderbell CRM was built around these exact questions, for Indian teams, with setup, training and support included.